Managing Director, Superfast IT

I never planned to work in IT.

I was an infantry soldier. When I left the army I needed a job, took a temporary position on the IT team at BMW, and that was that. A few more IT roles later, I started Superfast IT in 2002 with Britvic Soft Drinks as my first client. Twenty-four years on, I'm still running it.

Today we look after around 80 businesses across the West Midlands, most with between 10 and 250 staff. If you're a director, FD or IT manager and technology keeps getting in the way, this page is for you.

James Cash - Managing Director of Superfast IT

How I work

Two things I've learned in 24 years

They shape how Superfast IT runs, and how I talk to the people who own and lead the businesses we look after.

Start with the mission, not the tools

Nobody wants a new server or another security product. They want to grow, protect what they've built and stop worrying about IT. If a piece of technology doesn't move one of those along, I won't recommend it. That rule has cost us the odd sale over the years. It's also why clients tend to stay with us for a long time.

I run the same kind of business you do

I've had sleepless nights over cash flow, made bad hires, lost a big client to an acquisition, and built a leadership team so the company doesn't fall over when I'm on holiday. So I'm not a vendor. I'm another owner who happens to know a lot about IT and cyber security, and I'll tell you what I'd do if it were my business.

Who I work with

Businesses that have outgrown "my mate's cousin does our IT"

Around 80 organisations across the West Midlands, most with between 10 and 250 staff. They're different in most ways, but every one of them has a leader who wants IT to stop being the thing that gets in the way. These are the sectors we know best.

Credentials

Since people ask

Superfast IT is Cyber Essentials certified, a Microsoft Partner and a member of the West Midlands Cyber Resilience Centre, and we've signed the Armed Forces Covenant. On my own side of things, three that matter.

Certified Information Security Manager

CISM is the management level security qualification from ISACA. I got the highest score in the region on the exam, which I mention more often than I should.

IT Nation Evolve member since 2008

A peer group of IT company owners who open their numbers to each other every quarter. I've been a member longer than anyone else in the UK. It's where I learned to run a business rather than a help desk.

AI, used in my own company first

For the last couple of years I've been putting AI to work inside Superfast IT, on real jobs, with real results and a few dead ends. When I talk about what it can do for a small business, it's because I've done it, not because I've read about it.

Follow along

What I write about

AI and cyber security for the people who run businesses, without the hype. I post most weeks on LinkedIn: what I've tried inside my own company, what worked, what didn't, and what I'd tell a director, FD or IT manager to do about it. If something is useful, tell me. I read every comment.

Outside work

The rest of the week

I coach an under-12 girls' football team, hold a Birmingham City season ticket (a lesson in resilience all by itself), and run a home automation setup with about 70 devices that my family tolerates. I still have a soft spot for the computers I grew up with, an Acorn Electron and an Amstrad CPC 464, which probably explains everything else on this page.

Get in touch

Tell me what's getting in the way

If you want a straight conversation about your IT, your cyber security or where AI fits in a business like yours, fill in the form. No sales sequence, no pitch deck. Just a reply from someone who has run a small business for 24 years and knows the technology.

Prefer the phone? Call us on 0121 309 0090 and ask for me.